Empowering business through human-centered research & brand-driven innovation
As a strategy leader in branding and innovation with over 20 years of experience, I help brands evolve with clarity, navigate market shifts, and innovate with purpose.
I combine research-driven insights with brand-focused innovation to create solutions that are both strategic and human-centered.
My journey has been far from linear—beginning in graphic design, transitioning into branding strategy, leading cross-functional teams, and running my own venture. I’ve delivered strategic clarity and meaningful innovation for global brands and SMEs alike, helping them move beyond the surface to create strategies that inspire action and drive growth.
My areas of expertise
I specialized in combining brand strategy, human-centered research, and creative-strategic facilitation to help business grow with empathy and purpose, building brands that play a meaningful role on people´s lives.
I investigate the complexities of human experiences, revealing profound insights that shape strategic decisions and promote cultural relevance.
From global brands to bold SMEs in different sectors I've developed branding & innovation projects for some pretty great companies
Meaningful Making
I´ve helped Hiperstream create human-first connections, Regions 4 to co-create a global online platform for exchanging knowledge on biodiversity, Places For Us to decode the impacts of cities on the well-being and happiness of Gen Z, CRDL expand its purpose beyond healthcare as a long-lasting touch technology and much more...
